Market ExpansionMobile Growth
Non-Core Market Testing: A Data-Driven Playbook for Expansion
A step-by-step playbook for testing non-core markets on Google Play using localized A/B experiments before committing localization budget.
Fabio SalvadorPressplay Blog
Insights on ASO, A/B testing, and mobile growth from the Pressplay team.
Fabio Salvador
Thought LeadershipASOMobile Growth
What the Data Tells Us About ASO Experimentation — And Where Most Teams Leave Performance Behind
Phiture’s experimentation data across hundreds of apps shows that metadata, screenshots, icons, Custom Product Pages, and In‑App Events all have distinct roles in driving impressions and conversion. The biggest missed opportunity isn’t knowing what to test — it’s having the capacity and workflow to run continuous, localized, platform-native experiments at scale.
Fabio Salvador
Thought LeadershipASO
Google Play's Retention Shift: What It Means for ASO
Google Play now weights retention over raw installs in rankings. Here is what that means for your ASO strategy and why experimentation matters more than ever.
Fabio Salvador
Thought LeadershipASO
The Full Loop: Why Monitor-Learn-Create-Test Changes Everything
Most ASO tools handle one step. The full loop -- monitor, learn, create, test -- is what separates optimization from real experimentation.
Fabio SalvadorMarket ExpansionASO
How to Test 10 Non-Core Markets Without a Localization Team
Expanding into Tier 2 markets does not require a localization team. Run autonomous A/B experiments in LATAM, MENA, and SEA to find winners before you invest.
Fabio Salvador
A/B TestingASO
+57% CVR: What Avakin Life Learned Running 50 Experiments at Once
Avakin Life achieved a 57% conversion rate lift using autonomous A/B testing. Here is what they tested, how they scaled, and what you can apply.
Fabio SalvadorA/B TestingThought Leadership
Why One A/B Test a Month Is Not ASO
Most ASO teams run 1 test per month and call it optimization. Here is why that pace leaves installs on the table -- and what top publishers do differently.
Fabio SalvadorMarket ExpansionASO
Localized Store Listings at Scale: The Non-Core Markets Experiment Framework
A framework for running localized Google Play store listing experiments at scale across non-core markets, from asset creation to automated kill decisions.
Fabio SalvadorThought LeadershipMobile Growth
ASO in 2026: Why the Manual Era Is Over
Manual ASO is ending. From AI-generated hypotheses to autonomous experiments, 2026 is the year the industry shifts from periodic optimization to continuous automation.
Fabio Salvador
ASOA/B Testing
Why Autonomous A/B Testing Is the Future of Google Play ASO
Manual store listing experiments are slow, biased, and hard to scale. Here's how autonomous A/B testing changes the game for mobile publishers on Google Play.
Pablo Cabrera
ASO
Google Play Store Listing Experiments: The Complete Guide for 2026
Everything you need to know about Google Play Store Listing Experiments — from setup to analysis — updated for 2026.
Pablo Cabrera
ASOA/B Testing
5 Screenshot Design Patterns That Increase Installs
The best-performing Google Play screenshots share common design principles. Here are 5 patterns backed by data from thousands of experiments.
Pablo Cabrera
ASO
How to Measure the True Impact of ASO Changes
Correlation isn't causation. Here's how to isolate the real impact of your ASO optimizations from seasonal trends and external factors.
Pablo Cabrera
ASOA/B Testing
App Icon A/B Testing: Risks, Rewards, and Best Practices
Icon tests can swing CVR by 25% — but get it wrong and you confuse your existing users. Here's how to approach icon testing strategically.
Pablo Cabrera
ASOMobile Growth
The ROI of Continuous ASO Testing: A Data-Driven Analysis
We analyzed 500+ experiments to quantify the compound effect of continuous testing. The results will change how you think about ASO investment.
Pablo Cabrera
ASO
Feature Graphic Optimization: The Most Underrated ASO Lever
Your feature graphic gets more impressions than any other asset. Here's why most publishers are ignoring their biggest conversion opportunity.
Pablo Cabrera
ASOMobile Growth
ASO for Gaming Apps: What's Different and What Works
Gaming apps have unique ASO challenges. From video previews to seasonal events, here's how to optimize your game's store presence.
Pablo Cabrera
Mobile Growth
How AI Is Transforming Mobile App Marketing in 2026
From generative creative to predictive analytics, AI is reshaping every aspect of mobile growth. Here's what's actually working.
Pablo Cabrera
ASOA/B Testing
Short Description A/B Testing: Small Text, Big Impact
Your short description is only 80 characters, but it can make or break your conversion rate. Here's how to test it effectively.
Pablo Cabrera
A/B Testing
Understanding Statistical Significance in Store Listing Experiments
Don't end your experiment too early. Here's how to read Google Play's confidence intervals and avoid false positives.
Pablo Cabrera
ASO
Competitor Analysis for ASO: How to Spy on Store Listings
Your competitors are testing too. Here's how to monitor their store listing changes and turn their insights into your advantage.
Pablo Cabrera
ASOMobile Growth
The Psychology Behind High-Converting App Store Listings
Cognitive biases, decision fatigue, and social proof — the behavioral science that explains why some listings convert and others don't.
Pablo Cabrera
ASOMobile Growth
Localization vs. Translation: Why Your ASO Strategy Needs Both
Translating your store listing is table stakes. True localization — adapting visuals, messaging, and cultural references — is where the real growth happens.
Pablo Cabrera
A/B TestingMobile Growth
Building an A/B Testing Culture in Your Mobile Team
The biggest barrier to effective A/B testing isn't tools — it's culture. Here's how to build a team that tests by default.
Pablo Cabrera
A/B Testing
From Hypothesis to Insight: Designing Better ASO Experiments
A good experiment starts with a good hypothesis. Here's a framework for generating testable ideas that lead to actionable insights.
Pablo Cabrera
ASOMobile Growth
ASO Metrics That Actually Matter: Beyond Vanity Numbers
Downloads and impressions look great in reports but don't tell the full story. Here are the ASO metrics that drive real business outcomes.
Pablo Cabrera
A/B Testing
Why Most A/B Tests Fail (And How to Fix It)
70% of store listing experiments end inconclusive. Here's what's going wrong and how to design tests that produce clear winners.
Pablo Cabrera
ASOMobile Growth
The Fintech ASO Playbook: Trust, Compliance, and Conversion
Financial apps face unique ASO challenges: building trust, navigating compliance requirements, and converting skeptical users.
Pablo Cabrera
ASO
Google Play Algorithm Updates: What Changed in 2026
Google Play's search and recommendation algorithms evolved significantly this year. Here's what we know and how to adapt your ASO strategy.
Pablo Cabrera
ASOMobile Growth
Subscription App ASO: Converting Free Users to Paying Customers
For subscription apps, the store listing sets expectations that directly impact trial-to-paid conversion. Here's how to align ASO with monetization.
Pablo CabreraShowing 30 of 30 articles