Head to head
See exactly what changes when the loop runs itself.
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Manual ASO
Traditional tools
PressPlay
Experiment volume
Low — limited by team hours
Medium — still needs briefing
High — autonomous, continuous
Speed to test
Weeks per cycle
Days (brief + setup still manual)
Hours — agent handles setup
Asset generation
Designer briefs required
Some automation, human review
Fully AI-generated, on-brand
Learnings & insights
Ad hoc, easy to lose
Dashboards, manual synthesis
Automatic — feeds next cycle
Management effort
High — every step manual
Medium — platforms help, humans decide
Low — guardrails only
Cost model
Headcount + agency fees
Platform fee + internal time
Platform fee, no extra headcount
Why it sticks
Four things that are different the day you turn it on.
Runs itself
No briefing, no briefing cycles, no waiting for a designer. PressPlay generates the experiment and queues it.
Learns and compounds
Every winner feeds the next hypothesis. The system builds institutional knowledge your team never has to maintain.
Scales without headcount
One platform. Unlimited markets, titles, and test cadences — without adding one person to the team.
Full visibility
Every decision is logged. Guardrails you set, results you own. No black box.
Ready to switch
Stop scaling headcount. Start scaling results.
Book a 15-minute demo. We'll show you PressPlay running on your app.