About PressPlay
PressPlay is pioneering the future of App Store Optimization through AI-powered automation.
Founded by the team at Phiture, the leading mobile growth consultancy, PressPlay emerged from years of experience helping the world's top mobile apps optimize their store presence.
We saw firsthand how ASO testing was killing growth for even the most sophisticated mobile teams. The manual grind of creating hypotheses, designing assets, deploying tests, and analyzing results meant that most apps could only run 3-5 experiments per month. The math was simple: fewer tests = slower growth.
PressPlay eliminates that bottleneck entirely. Just connect your app and PressPlay. Our AI takes over—creating, testing, learning, and scaling 24/7. Now you can scale from 5 to 50+ experiments based on your traffic while you focus on building your product. It's not just automation; it's autonomous ASO.
Our Mission
To democratize ASO excellence by making sophisticated testing accessible to every app developer, from indie developers to enterprise publishers.
Backed by Phiture
As part of the Phiture family, PressPlay benefits from deep industry expertise and connections with leading mobile companies worldwide. Learn more at phiture.com.