Frequently asked questions

PressPlay is designed for mobile app publishers who want to scale their ASO efforts. Whether you're a solo developer with one app or a large publisher with hundreds of titles, PressPlay adapts to your needs. Our platform is especially powerful for teams managing multiple apps or those looking to run sophisticated testing programs without expanding their team.

Getting started is simple: share your app URL, join a quick 15-minute demo where we'll show PressPlay working with YOUR app, then we'll get you started immediately. Most teams see their first results within 7 days of starting. No lengthy sales pitch — just your app getting better results.

Yes! PressPlay integrates with Google Play Console (required), and we're building integrations with popular analytics platforms like Adjust, AppsFlyer, and Firebase. We also offer webhook support and a REST API for custom integrations. Data can be exported to your BI tools at any time (Scale plan and above).

This depends on your plan. Essential allows 5 experiments per month, Grow allows 75, and Scale/Enterprise plans support unlimited concurrent experiments. The platform can technically handle 500+ concurrent experiments per app, but Google Play's own limits may apply based on your app's traffic.

Currently, you can test app icons, feature graphics, short descriptions, and screenshot order. We're actively developing support for video previews, custom store listings, and long descriptions. Each asset type includes AI-powered generation and optimization.

PressPlay automatically generates localized variants for all your target markets. Our AI understands cultural nuances and can create region-specific assets that resonate with local audiences. You can test different approaches in each market simultaneously and apply winning patterns across similar regions.

Our AI consistently outperforms the industry average win rate of 20-30%. The AI learns from every experiment across our entire platform, continuously improving its predictions. You always have full control to approve, edit, or reject any AI suggestions before they go live.

Yes! Starting with the Grow plan, you can upload your brand assets and style guides to fine-tune our image generation models. This ensures all AI-generated assets maintain your brand consistency while still exploring creative variations that can improve conversion.

We use Bayesian statistics to determine experiment winners, providing more reliable results faster than traditional A/B testing. Our platform automatically accounts for factors like seasonality, install velocity, and market differences. You can set your own confidence thresholds, and we'll clearly indicate when results are conclusive.

Yes, data export is available on Scale and Enterprise plans. You can export all experiment data, results, and insights via CSV or connect directly to your data warehouse. We believe your data belongs to you, and we make it easy to integrate PressPlay insights into your existing analytics stack.

SSO and advanced RBAC are available on Scale and Enterprise plans. We support SAML 2.0 for single sign-on and offer granular permissions to control who can view results, approve experiments, or modify settings. You can create custom roles that match your team structure.

We take security seriously. All data is encrypted at rest and in transit. We never store your Google Play credentials - authentication happens through OAuth. We're SOC 2 Type II certified and undergo regular security audits. Visit our Security page for full details.

While we don't guarantee specific results, typical clients see 5-20% improvements in conversion rates, with some achieving up to 55%. The compound effect of continuous testing and AI learning typically leads to sustained growth. Book a demo to see how PressPlay can work for your specific app.

PressPlay automates the entire ASO workflow - from hypothesis generation to asset creation to experiment deployment and analysis. What typically takes teams weeks can be done in minutes. Plus, our AI sees patterns across thousands of experiments that humans would miss, leading to better hypotheses and higher win rates.

Failed experiments are valuable! Every test teaches our AI what doesn't work for your specific app and audience. We automatically pause losing variants to minimize impact, and our platform will suggest adjusted approaches based on what we learned. On average, the insights from failed tests lead to 2x better performance in subsequent experiments.