Real results from real publishers
See how leading mobile publishers are using PressPlay to amplify their ASO impact
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See how leading mobile publishers are using PressPlay to amplify their ASO impact
See how leading mobile publishers are using PressPlay to amplify their ASO impact
Game Portfolio
Wildlife Studios needed to scale ASO testing across their game portfolio efficiently.
Deployed PressPlay's automated A/B testing powered by Generative AI to test hypotheses at scale.
"The automation and intelligence of the system exceeded our expectations, establishing a new benchmark for efficiency in app store optimization.
Taobao
TaoBao's business expansion into international markets faces complex localization challenges across Southeast Asian markets (Indonesia, Thailand) and Middle Eastern markets (UAE, Caucasus), requiring tailored ASO strategies. Additionally, local e-commerce giants continuously iterate their strategies, requiring rapid response.
Partnered with Phiture's PressPlay platform to build a scalable, data-driven ASO optimization process. Implemented multivariate testing across metadata and creative assets, with real-time monitoring and dynamic termination of underperforming tests.
"A robust localization strategy and A/B testing framework successfully contributed to Taobao's outstanding performance during the 618 period. This collaboration not only enhanced visibility, downloads, and user conversion rates but also laid a solid foundation for Taobao's long-term business growth.
Avakin Life
Avakin Life needed to optimize their store presence across multiple languages while maintaining brand consistency.
PressPlay's generative AI features automated their entire ASO testing workflow, running parallel experiments across all markets.
"Phiture's PressPlay has been instrumental in scaling our experimentation efforts and deepening our understanding of how to effectively communicate our brand to players. Their fine-tuned AI model is producing results so close to our art style that we're asking ourselves where else we can leverage this in Avakin Life's marketing strategy.
Found It!
Lion Studios needed to optimize Found It! globally while maintaining testing velocity.
Leveraged PressPlay to run over 100 experiments in just six weeks, testing across all key markets simultaneously.
"PressPlay enabled us to achieve a 20% global install lift, translating to 600,000 additional installs annually. The testing velocity is unmatched.
Document Cloud Apps
Adobe needed to scale ASO testing across 15 Tier 3 localizations for their Document Cloud apps (Acrobat Reader and Adobe Scan) while maintaining brand consistency and adapting to local market preferences.
Deployed PressPlay's AI-powered automated A/B testing platform to generate and test localized variations at scale, with smart AI assistant that learns from previous experiments and applies contextual localization strategies.
"PressPlay has significantly increased the number of experiments - due to early kill rules we terminate anything that's not promising. The AI learns from each test, understanding that contextual localization, action-oriented language, and market-specific tone are key to success.
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