PressPlayPressPlay

The PressPlay Agent

More than automation. A fully autonomous agent that runs the entire ASO loop.

Researching, generating hypotheses, creating assets, testing, and learning —all on autopilot.

How the PressPlay Agent Works

At the core of PressPlay is a self-learning loop. Each cycle makes the next stronger — transforming raw data into high-performing store assets.

Initializing Assistant

Active Stage

The agent boots up with your app's data, brand guidelines, and optimization rules.

Initializing AssistantSeedingLearnings collectorHypothesis generationIconShort DescriptionFeature GraphicApprovalTesting BacklogDeploymentRule-basedapplying/stoppingGrab historical experiments thatweren't parsed. For each variant thatis a loss or a win

The Seven Stages in Detail

1. Seeding & Research

The agent begins by absorbing context: store data, competitor listings, market benchmarks, and user reviews. This gives it the "raw material" to form meaningful ideas.

2. Hypothesis Generation

From this data, the agent proposes testable hypotheses: "Changing the icon color could highlight brand recognition," or "Shorter descriptions may improve installs in specific markets." Each hypothesis includes reasoning.

3. Asset Creation (GenAI)

Using generative AI, the agent instantly produces new icons, screenshots, feature graphics, or copy that match the hypothesis — and your brand style. Hundreds of assets can be created at once.

4. Experiment Backlog

All hypotheses and variants are queued automatically. The backlog ensures that fresh experiments are always ready to launch.

5. Deployment & Testing

PressPlay connects directly with the Play Store to launch tests at scale. Dozens can run in parallel — day or night — without manual setup.

6. Rule-Based Apply/Stop

Smart rules govern what happens next. If a variant is clearly underperforming, the agent stops it early. If a winner emerges, it gets promoted to the live listing automatically.

7. Learnings Collector

Every result — win or loss — feeds back into the system. The agent refines its intuition with each cycle, making its next hypotheses sharper and more likely to succeed.

Why This Matters

Agentic ASO means your store listing is always evolving. Instead of manual, one-off updates, you have a living system that:

  • Runs continuously, not periodically.
  • Learns from every test, improving over time.
  • Frees your team to focus on strategy, while the agent handles the grind.

Let the Agent Run Your ASO

PressPlay embodies Agentic ASO — a system that doesn't just automate, but actively thinks, tests, and learns on your behalf.