Manual ASO was built for one app. Not twenty.
It is not a knowledge problem. It is a math problem. One team has a fixed number of hours, and every title competes for the same slice of it. Add a title and nothing expands except the backlog.
So attention pools around the top one or two earners, and the rest of the portfolio sits on a listing nobody has touched in months. Whatever a title learns stays trapped inside that title, never reaching the next one.
The result is a portfolio testing at a fraction of its surface area, with most titles quietly leaking installs every day they go untouched.
Stop managing experiments. Let the system run them.
PressPlay runs the loop in parallel, on every title at once. The portfolio stops competing for one team's hours, because coverage no longer depends on hours at all. Twenty titles get the same continuous testing one title used to.
And because it sees the whole portfolio, what one title learns sharpens the next. A winning pattern on a puzzle game becomes a starting hypothesis on the next launch. The learnings travel between titles instead of dying inside them.
Link your Google Play Console and App Store Connect and set guardrails per title. Five minutes. Then it runs.
AI analyses your listing data, competitor signals, and past results across every title. Hypotheses grounded in your market.
Icons, screenshots, descriptions. Generated, deployed, and running on real Play users. No brief. No designer waiting.
Winning variants applied automatically. A learning from Title A becomes a hypothesis for B, C, and D. The portfolio gets smarter.
What it looks like when every title tests continuously.
A winning icon style in Title A automatically becomes a hypothesis for Title B. Your whole portfolio learns together.
One view across all titles. Active experiments, pending results, winning variants, backlog status. No spreadsheets.
Every title testing simultaneously. No queuing. No bottleneck. The backlog clears itself.
Fine-tuned models respect your brand guidelines. Characters, palettes, typography. All honoured in every variant.
Real experiments on real users via Play Console and App Store Connect. No simulations, no survey panels, no synthetic traffic.
Set risk thresholds, auto-kill rules, and approval workflows per app. Full control without the babysitting.