Simple, transparent pricing
See your app in action, then get 30 days free. Flexible plans for every publisher size.
Join publishers seeing 5-55% CVR increases. Our AI gets smarter with every test, compounding your growth over time.
Amplify your ASO impact 10x with AI assistance
Just PressPlay and watch your experiments run automatically
How it works: 15-min demo with your app→We set up your trial→30 days free access
Your ASO Analyst
Tracks performance, identifies opportunities, provides insights 24/7
Your ASO Practitioner
Creates hypotheses, manages experiments, implements winners
Your Designer
Generates assets, maintains consistency, tests variations
Whether you're a solo ASO expert or leading a team PressPlay multiplies your testing capacity
Free 30-day trial
Essential
Grow
Scale
Enterprise
Add-ons: Advanced image models & Image Reference from Grow+ · Data export from Scale+ · SSO/RBAC on Scale+
Annual billing available with 20% discount. Contact sales for custom plans.
Common pricing questions
Can I change plans anytime?
Yes! Upgrade instantly or downgrade at the end of your billing cycle. No lock-ins.
What happens if I exceed my limits?
We'll notify you before you hit limits. You can upgrade your plan or purchase additional experiments as needed. We never stop your running tests.
Do you offer volume discounts?
Yes! Annual plans save 20%, and Enterprise plans include custom pricing based on your app portfolio size and testing volume.
What is Image Reference?
Image Reference is the ability to upload an image and have the AI generate output images with characters or styles that closely resemble your input image. It ensures consistent visual elements across your A/B test variations, perfect for maintaining brand identity while testing different creative concepts.