Test new markets before you commit
Run localized A/B experiments in non-core markets on Google Play — without stretching your team or risking your main listings.
Trusted by publishers expanding globally
Non-core markets are growing 3x faster than core
But most publishers still copy-paste their US listing and hope for the best.
The challenge
Expanding beyond core markets is high effort, low confidence
You know non-core markets have massive user pools. But testing localized listings manually is slow, expensive, and risky.
No localized testing infrastructure
Your team tests in EN-US. Running experiments in Portuguese, Hindi, or Bahasa requires resources you don't have.
Can't justify the headcount
Hiring an ASO specialist per market doesn't make financial sense until you've proven the opportunity.
Risk of damaging main listings
Testing in a new market shouldn't mean jeopardizing conversion rates in your core markets.
How it works
Autonomous non-core market testing. Zero team stretch.
PressPlay runs the full testing loop for non-core markets — localized hypotheses, localized assets, real Play Console experiments — all isolated from your core markets.
Select markets
Pick target non-core countries. PressPlay isolates experiments per market — your core listings stay untouched.
Localized hypotheses
AI generates market-specific hypotheses based on local competitor analysis and cultural context.
Create & test
Localized assets generated and deployed as real Google Play experiments. Not simulations. Real users.
Validate & scale
See which markets convert. Double down on winners. Pull back from underperformers. Data, not gut feel.
The shift
From guessing to testing in non-core markets
- Copy-paste EN-US listing to new markets
- No localized experiments running
- Months to validate market potential
- Need to hire per-market ASO resources
- High risk, low data
- Market-specific A/B tests from day one
- Localized hypotheses and assets, automated
- Validate market potential in weeks, not months
- Zero additional headcount required
- Low risk, real data on real users
Why PressPlay for non-core markets
Built for low-risk market expansion
Market isolation
Each non-core market gets its own experiment pipeline. Your core listings are never at risk. Separate guardrails, separate results.
Localized asset creation
AI generates culturally relevant screenshots, icons, and descriptions — adapted to local context, not just translated.
Real Play Console data
No simulations, no survey panels. Real experiments on real Google Play users in the target market.
Weeks, not quarters
Get statistical significance on non-core market potential in 2-4 weeks. Budget decisions backed by real data.
No additional headcount
Your 3-person ASO team can run experiments in 8 markets simultaneously. The AI handles the heavy lifting.
Cross-market learnings
A winning approach in Brazil informs hypotheses for Mexico. Market learnings compound across your expansion.
Results
What autonomous testing delivers across markets
Is this right for you?
Non-core market testing works best when you've already nailed your core markets
PressPlay's multi-market module is designed for publishers who already have a testing workflow in their primary markets.
- You're already running A/B experiments on Google Play in your core markets
- You've identified non-core markets with growth potential but haven't started localized testing
- Your team is resource-constrained — you can't hire ASO specialists for every new market
- You want to validate market potential with data before committing budget
The testing gap
Publishers testing in non-core markets see 2-3x higher ROI on expansion spend
Yet 80%+ of publishers never run a single localized experiment before entering a new market.