The problem
Your portfolio grows. Your testing doesn't.
Every title in your portfolio is leaving conversion on the table. Manual ASO can't keep pace with 10, 20, or 50 apps. The backlog compounds.
Experiment backlog keeps growing
Your team runs 2-3 tests per title per quarter. The backlog has 40+. You never catch up.
Learnings stay siloed per title
What works for Title A never gets tested on Title B. Cross-portfolio intelligence doesn't exist.
Design bottleneck kills velocity
Every test needs a designer. Your creative team is already at capacity with product work.
No visibility across titles
Each PM manages their own listing. Nobody sees which tests run, which win, or what's next.
How it works
The full loop. Fully autonomous.
PressPlay doesn't just create experiments. It monitors, learns, creates, tests, and feeds learnings back into the next cycle — 24/7, across every title.
Connect
Link your Google Play Console. Set guardrails per title. Five minutes, once.
Monitor & Learn
AI analyses your listing data, competitor signals, and past experiment results across the portfolio.
Create & Test
Generates hypotheses and assets (icons, screenshots, descriptions), then deploys experiments on real Play users.
Scale winners
Applies winning variants, kills losers, replicates learnings from Title A to Title B, C, D…
Built for portfolio publishers
What changes when every title tests
Publishers with 5+ apps on Google Play face unique scaling challenges. PressPlay was designed for exactly this.
Cross-title learnings
A winning icon style in Title A automatically becomes a hypothesis for Title B. Your whole portfolio learns together.
Portfolio-wide dashboard
One view across all titles: active experiments, pending results, winning variants, backlog status. No spreadsheets.
50+ concurrent experiments
Run experiments on every title simultaneously. No queuing. No bottleneck. Your backlog clears itself.
Brand-aware asset generation
Fine-tuned models respect your brand guidelines. Game characters, color palettes, typography — all honoured in every variant.
Native Google Play data
Real experiments on real users via Play Console. No simulations, no survey panels, no synthetic traffic.
Guardrails per title
Set risk thresholds, auto-kill rules, and approval workflows per app. Full control, zero babysitting.
Proven results
What portfolio publishers have achieved
Conversion rate increase on Google Play through autonomous icon and screenshot testing over two months.
Global install increase across portfolio titles through systematic feature graphic and icon A/B testing.
Additional installs projected from two months of conversion optimization across multiple titles.
Multi-title contract renewed after cross-portfolio experimentation drove sustained conversion gains.
The ASO testing gap
Most publishers run fewer than 5 experiments per quarter
The top 10% run 40x more tests. That velocity gap compounds into millions of lost installs every year.