The PressPlay Agent
A fully autonomous agent that runs the entire ASO loop — researching, creating assets, testing, and turning every result into lasting knowledge.
How the agent works
A self-learning loop where each cycle makes the next stronger — turning raw data into high-performing store assets.
Seeding & Research
Absorbs store data, competitor listings, market benchmarks, and user reviews.
The Learnings Engine
From individual test insights to executive-ready summaries. See the complete picture at every level.
Individual Learning — The Micro View
Icon Test 12/04
Replacing the static, bird's-eye view of a red vehicle on a neutral background with a first-person "action" shot featuring high-contrast neon elements increased CVR by +2.2%. The data suggests that potential users are more likely to convert when presented with an "immersive" perspective that emphasizes gameplay excitement over literal object representation.
Aggregated Learning - The Macro view
Aggregated learnings
Based on current filters
Executive Summary — January 1, 2025 to December 31, 2025 | n=43
Implication: Prioritize high-contrast candy themes with benefit-driven captions; use seasonal icon overlays but avoid flat designs or promotional-heavy creative.
Built for both sides of the table
Whether you're running experiments or presenting to the board
For the Practitioner
No Manual Decks
AI writes your variant summaries so you can focus on the next hypothesis
Institutional Memory
Data stays even if your Lead UA Manager leaves the company
Visual Diffs
See exactly what changed in a side-by-side comparison view
For the Stakeholder
Institutional Memory
Data stays as a company asset — everyone can analyze what was already explored
Portfolio Clarity
Compare performance patterns across different apps or 50+ locales instantly
Track Impact
Track cumulative impact of all experiments over time
Frequently Asked Questions
Everything you need to know about PressPlay Learnings
Our AI analyzes actual A/B test results with statistical significance. Every insight is backed by real performance data from your experiments, not generic recommendations. We show confidence scores for each pattern, so you know exactly how reliable each learning is.
Learnings works with any volume. Even 10 tests reveal patterns when analyzed systematically. The AI identifies correlations you'd miss manually, and insights compound over time. Start small—every test adds to your knowledge base.
You'll see initial insights after 5-10 tests. Meaningful patterns emerge around 20-30 experiments. The more tests you run, the more powerful the learnings become. Think compound interest for your ASO knowledge.
Yes! Generate executive summaries filtered by app, locale, quarter, or asset type. Export as PDF or share via link. Perfect for quarterly reviews, strategy sessions, or onboarding new team members.
Let the agent run your ASO
A system that doesn't just automate, but actively thinks, tests, and learns on your behalf.
- Runs continuously
- Learns from every test
- Frees your team for strategy